Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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ESOMAR (formerly known as The European Society for Opinion and Market Research)
ESOMAR is a membership organisation representing the interests of the data, research and insights profession at an international level. Joint publisher of the ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics.