Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Exit interview
Interview conducted with a customer leaving a shop, restaurant etc to find out about their experience. Exit interviews are typically short quantitative interviews designed to find out what proportion of departing customers bought something, the reasons why they bought or did not buy, and how likely they are to return. These interviews can identify brand, product or customer experience issues which have been previously unknown or provide a new perspective on known issues. The insight gained can then be used to increase levels of customer satisfaction and retention.