Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Longitudinal market research
Longitudinal market research monitors changes in respondents’ perceptions, behaviour or demands over time. A longitudinal study may observe the same group of people for a protracted period, in which case it is called a cohort study. The participants will often have a key characteristic in common.