Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Monadic testing
Research in which each participant is shown a single product or concept, as opposed to a Comparison test where each participant is shown two or more products or concepts at the same time and asked to compare them. Sequential monadic testing is a variation of the basic monadic test in which participants are shown several products or concepts one after the other and asked to comment on each one individually.