Market research glossary

New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.

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Prevalence

In healthcare research, the proportion of the population with the condition of interest (as opposed to the Incidence rate, which is the proportion of the population which is newly diagnosed with the condition each year).