Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Screener
A short questionnaire used to determine if a person meets the criteria to take part in a particular market research exercise. Someone who meets the criteria is said to screen in, while someone who does not is said to screen out. To minimise the risk of frustration amongst their panellists, many quantitative panel companies insist that screeners take less than two minutes to complete. Even if there is no firm time limit, it is good practice to think what questions you would ask in a screener to find out whether a person is suitable or not in two minutes.