Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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In-home user test (IHUT)
Also known as at-home testing is a research method allowing participants to take a product home with them for testing. Direct-to-consumer (or DTC) self-tests of established products are rapidly gaining popularity in the healthcare sector, and there are significant advantages to using them during the trial stages of a new product or packaging. Participants in the research can be observed using the product in their natural environment, for example, using a new type of kitchen gadget in their own kitchen. The type of insights gathered at home are unreplicable in a facility setting.