Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
2000+ projects successfully delivered
Services delivered in 65 countries
35k+ qual participants recruited
Online survey
A digital questionnaire used to collect data from respondents via the internet (i.e. the data is entered on a laptop or mobile device). The data collected is usually quantitative in nature, although it is possible in principle to collect qualitative opinions via an online survey. Most market research agencies use a purpose-built online survey platform to collect this type of data because these platforms offer a wide variety of question types, routing options, panel integrations, fraud prevention tools and data analysis and reporting options but it is also possible to conduct small surveys using online tools which are bundled with office productivity suites, such as Microsoft Forms and Google Forms.