Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Sentence completion test
A type of semi-structured Projective technique in market research where respondents are shown the first part of a sentence (called a stem) and asked to complete it. The stem is typically quite short and open to completion in different ways, for example, “Shopping in a supermarket is…”. The results of sentence completion tests are generally easier to intepret than Word association tests because the responses tend to be more detailed, but as a technique, sentence completion tends to be more leading than word association.