Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Vox pops
Vox pops are short, spontaneous interviews with individuals (usually members of the public) which are usually recorded and aim to capture a diverse range of views on a topic in a manner which is engaging and relatable. The terms derives from the Latin vox populi, meaning “voice of the people” and is used in broadcasting as well as in market research.