Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Data mining
The process of data mining involves using machine learning and AI tools for analysing large datasets. It is useful for uncovering patterns and insights into consumer behaviours with the use of big data and automated software to save time and resources.