Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Target population
A target population is a group of participants that share similar demographics that a business may be aiming to attract. Often, a larger sample of participants is filtered down to find the target population most suitable for research on a specific topic. For example, if looking to conduct a survey on perceptions of the London rental market, a suitable target population would be those with London postcodes.