Online survey market research agency
FieldworkHub offers an end-to-end service for online survey clients, with advice on survey design, fast and accurate in-house programming, and management of the data collection process, including sample sourcing, quota management and quality checks on the responses received. We deliver the raw data and automated charts quickly and efficiently.
250+ online survey projects completed
Online surveys run in 25+ countries
50k+ online survey completes
Why online surveys?
Why should you conduct online survey market research?
Online surveys are a highly flexible methodology for quantitative market research, offering a cost-effective and rapid way to reach large and diverse audiences. They are easy for respondents to complete at a time that suits them, which helps maximise participation. Modern survey platforms support a wide range of question formats and sophisticated logic, ensuring that each respondent sees only the most relevant questions and improving overall data quality.
FieldworkHub provides a fully managed, end-to-end online survey service. This includes expert guidance on questionnaire design, fast and accurate in-house programming, and complete oversight of the data collection process. We manage sample sourcing, quotas, and rigorous quality checks, and deliver clean raw data alongside automated charts quickly and efficiently. Additional reporting options, such as cross-tabulations and bespoke reports, are also available to support deeper analysis and insight generation.
Online survey clients
Selected online survey market research clients
FieldworkHub has arranged online surveys for some of the world’s leading brands...
Types of online surveys
What are the different types of online survey?
While online questionnaires are by far the most common type of online survey, there are a number of other types that can be considered.
Online questionnaires
Most online surveys involve respondents completing a questionnaire containing a structured set of questions. These can include various question types such as multiple choice, Likert scales, ranking questions, and open-ended responses. They are cost-effective, scalable, and can be distributed widely through email or social media.
Online polls
Polls are short, simple surveys typically consisting of one or two questions. They are ideal for quickly gathering opinions or preferences from a large audience. Polls are often used on social media platforms to engage users and obtain instant feedback on specific topics or trends.
Mobile surveys
Mobile surveys are designed specifically to be completed on smartphones and tablets. They are optimised for smaller screens and touch input, making them accessible and convenient for respondents on the go. Mobile surveys are useful for capturing in-the-moment feedback and reaching a broader audience.
Interactive surveys
Interactive surveys engage respondents through multimedia elements such as images, videos, and interactive questions. This method enhances user experience and can lead to higher completion rates. Interactive surveys are particularly effective for market research and product testing.
Email surveys
Email surveys are distributed to respondents via email, containing a link to the survey. This method allows for targeting specific demographics or customer lists. Email surveys can be tracked for open and response rates, providing insights into engagement levels and respondent behaviour.
Online web forms
Web forms are integrated into websites to collect information from visitors. They can be used for various purposes, including customer feedback, registration, and contact information. Web forms are versatile and can be customised to fit the specific needs of the research.
Case studies
Case studies of online survey research
We are experts in recruiting participants for online surveys in the UK, Europe and beyond. We have successfully recruited for more than 250 online survey projects and have run surveys in more than 25 different countries. Here is a small selection of our previous online survey research.
Online survey: advertising media buyers
A global technology company wanted to collect feedback about their digital advertising platform from professional media buyers around the world. FieldworkHub was able to find 28 respondents in Australia and 32 respondents in Japan, almost 90% of whom went on to complete the questionnaire.
Online survey: HCPs, agency work, UK
We ran quantitative research with healthcare professionals in the UK involving GPs, hospital doctors and nurses from both the public health sector (NHS) and the private health sector. The aim was to understand the target audience’s opinions on agency work and the client’s reputation amongst this group.
Online survey: perceptions on travel insurance, UK
We designed, programmed and managed a survey to assist a UK-based online provider of travel insurance products find out how widely recognised their brand name was, what attributes they associated with the brand and what factors were important to respondents when selecting travel insurance.
Online survey: retraining van drivers on HGVs
A consultancy was helping their client to find ways to overcome a shortage of drivers of large goods vehicles in the UK and looking to improve diversity within the community of HGV drivers. We worked closely with the client to develop a suitable questionnaire and then programmed it as an online survey.
Online survey: self-employed, sole traders, UK
A leading provider of business research wanted to carry out a survey of self-employed people and single-person businesses in the UK to explore how they manage the financial side of their business. We helped to finalise the survey and then ran the survey and delivered the data and a report on the findings.
Online survey: type 2 diabetes treatments, doctors, UK, EU
Our client wanted to carry out an Implicit Association Test to assess perceptions of injectable and oral treatments to manage type 2 diabetes in general practice. We were asked to recruit GPs and doctors with a special interest in type 2 diabetes in five European markets to complete an online test.
Client testimonials
Testimonials from online survey clients
Here’s what some of our previous online survey clients say about us.
Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
Kerry
Project Manager
Insights Agency
USA
Got questions?
Frequently Asked Questions
As consultants in the research space, we’ve got the answers to your questions about how to facilitate online surveys. And if there’s anything left unanswered, drop us an email or give the team a call. We’d be happy to help.
1
How do we design online surveys?
We design effective online surveys with clear objectives, concise and relevant questions, and a logical flow. We use a mix of question types to reduce the risk of respondent fatigue, we try to avoid leading questions (particularly in the screening section of the survey when respondents are motivated to try to guess the ‘correct’ answers), use professional survey software to ensure that our surveys are visually appealing and easy to navigate, and use a variety of methods to identify and exclude poor quality responses.
2
When do we recommend using online surveys?
You should use online surveys to gather large-scale data efficiently, understand consumer preferences, and segment markets. An online survey is ideal for product testing, employee feedback, academic research, event feedback, and assessing customer satisfaction. Online surveys are also very useful for political research and measuring marketing campaign effectiveness. They work best when most of your questions have a fixed set of answers. They tend to be much less successful when you have a lot of open-ended questions.
3
What is our process for delivering online surveys?
Our process for delivering online surveys involves defining clear objectives, designing concise and engaging questions, and using a reliable survey platform. We customise and pilot test the survey, ensuring mobile compatibility. After distribution, we monitor responses and perform thorough quality checks, analyse results with advanced spreadsheet tools, and, if the survey is being run more than once, iterate improvements based on the experience from each round.
4
How long should a survey be?
To maximise the response rate to online surveys, it is best if the length of survey can be kept to 15 minutes or less and the number of open-ended questions (ones that require the respondent to write in an answer, as opposed to selecting one or more options from a pre-populated list) can be kept to no more than two or three. However, in some cases it is possible to run online surveys that take up to 30 minutes to complete.
Ready to elevate your online survey research with professional fieldwork services?
Contact our fieldwork specialists to discuss how our comprehensive online survey services can deliver the authentic insights your business needs.
