Online survey market research agency
From questionnaire design to data delivery, FieldworkHub makes online survey research easier to manage. Our team handles in-house survey programming, sample sourcing, quotas and response quality checks, keeping clients informed throughout fieldwork. We deliver clean data and summary charts quickly, with further analysis available if needed.
250+ online survey projects completed
Online surveys run in 25+ countries
50k+ online survey completes
Why online surveys?
Why should you conduct online survey market research?
An online survey is a quantitative research method in which respondents answer a structured questionnaire using a computer, smartphone or other connected device. Surveys are flexible and often cost-effective, allowing research teams to gather comparable responses from large or highly targeted audiences without arranging live interviews.
Online surveys are convenient for respondents, who can usually take part at a time that suits them. Modern survey platforms offer different question formats, routing and display logic, so participants see questions relevant to their answers. Good questionnaire design helps reduce confusion and improves the quality of the data collected.
Online surveys can explore brand awareness, customer satisfaction, product preferences, professional attitudes and many other research questions. They are suitable for consumer, B2B and specialist samples, including multi-country projects where consistent questionnaires and carefully managed quotas are important.
FieldworkHub provides a fully managed, end-to-end online survey service. We advise on questionnaire design, programme surveys quickly and accurately in-house, and manage the data collection process. This includes sample sourcing, quota management and quality checks on responses, with regular communication throughout fieldwork.
At the end of the study, we deliver clean raw data and automated charts promptly. Cross-tabulations and bespoke reports are also available when clients need further analysis or a clearer presentation of the findings.
Online survey clients
Selected online survey market research clients
FieldworkHub has arranged online surveys for some of the world’s leading brands...
Types of online surveys
What are the different types of online survey?
Online surveys can be delivered in several formats. These six common approaches reflect differences in questionnaire design, device and distribution method; they are not mutually exclusive categories.
Online questionnaires
Most online surveys use a structured online questionnaire with multiple-choice, rating, ranking and open-ended questions. Routing can tailor the experience to individual respondents, while consistent questions allow responses to be compared across a large or carefully defined sample.
Online polls
Online polls use one or a few short questions to capture views or preferences quickly. They can be embedded in websites or shared through digital channels, making them useful for straightforward questions, rapid feedback, gauging public opinion and audience engagement.
Mobile surveys
Mobile surveys are designed for completion on smartphones and tablets, using layouts and question formats that work well on smaller screens. They make participation convenient and can help researchers capture feedback close to the moment an experience occurs.
Interactive surveys
Interactive surveys use images, video, clickable elements or other engaging question formats to explore reactions in more depth. These tools can be useful for testing creative materials, products or concepts where showing respondents something is central to the research.
Email surveys
Email surveys invite respondents to take part through a link sent directly to their inbox. They are often suitable for research with existing customer lists, professional contacts or pre-recruited samples, and can support targeted reminders and ongoing response monitoring.
Online web forms
Web forms can be integrated into websites to collect information from visitors. They can be used to collect customer feedback and other useful information. Forms can be customised to capture structured responses and make participation straightforward for website users.
Case studies
Case studies of online survey research
FieldworkHub manages online survey research in the UK, Europe and other international markets. We have delivered more than 250 projects across 25+ countries, including consumer, B2B and healthcare studies. From questionnaire advice and in-house programming to sample sourcing, quality checks and data delivery, we help clients run reliable quantitative fieldwork. Here is a selection of our previous online survey projects.
Online survey: advertising media buyers
A global technology company wanted to collect feedback about their digital advertising platform from professional media buyers around the world. FieldworkHub was able to find 28 respondents in Australia and 32 respondents in Japan, almost 90% of whom went on to complete the questionnaire.
Online survey: HCPs, agency work, UK
We ran quantitative research with healthcare professionals in the UK involving GPs, hospital doctors and nurses from both the public health sector (NHS) and the private health sector. The aim was to understand the target audience’s opinions on agency work and the client’s reputation amongst this group.
Online survey: perceptions on travel insurance, UK
We designed, programmed and managed a survey to assist a UK-based online provider of travel insurance products find out how widely recognised their brand name was, what attributes they associated with the brand and what factors were important to respondents when selecting travel insurance.
Online survey: retraining van drivers on HGVs
A consultancy was helping their client to find ways to overcome a shortage of drivers of large goods vehicles in the UK and looking to improve diversity within the community of HGV drivers. We worked closely with the client to develop a suitable questionnaire and then programmed it as an online survey.
Online survey: self-employed, sole traders, UK
A leading provider of business research wanted to carry out a survey of self-employed people and single-person businesses in the UK to explore how they manage the financial side of their business. We helped to finalise the survey and then ran the survey and delivered the data and a report on the findings.
Online survey: type 2 diabetes treatments, doctors, UK, EU
Our client wanted to carry out an Implicit Association Test to assess perceptions of injectable and oral treatments to manage type 2 diabetes in general practice. We were asked to recruit GPs and doctors with a special interest in type 2 diabetes in five European markets to complete an online test.
Client testimonials
Testimonials from online survey clients
Here’s what some of our previous online survey clients say about us.
Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
Kerry
Project Manager
Insights Agency
USA
Got questions?
Frequently Asked Questions
As consultants in the research space, we’ve got the answers to your questions about how to facilitate online surveys. And if there’s anything left unanswered, drop us an email or give the team a call. We’d be happy to help.
1
How do you design online surveys?
We design effective online surveys with clear objectives, concise and relevant questions, and a logical flow. We use a mix of question types to reduce the risk of respondent fatigue, we try to avoid leading questions (particularly in the screening section of the survey when respondents are motivated to try to guess the ‘correct’ answers), use professional survey software to ensure that our surveys are visually appealing and easy to navigate, and use a variety of methods to identify and exclude poor quality responses.
2
When do you recommend using online surveys?
You should use online surveys to gather large-scale data efficiently, understand consumer preferences, and segment markets. An online survey is ideal for product testing, employee feedback, academic research, event feedback, and assessing customer satisfaction. Online surveys are also very useful for political research and measuring marketing campaign effectiveness. They work best when most of your questions have a fixed set of answers. They tend to be much less successful when you have a lot of open-ended questions.
3
Can FieldworkHub design and programme an online survey?
Yes. We can advise on questionnaire design and programme surveys in-house, including question formats and routing appropriate to the study. We also manage sample sourcing, quotas and response quality checks, and deliver raw data and automated charts once fieldwork is complete.
4
What is your process for delivering online surveys?
Our process for delivering online surveys involves defining clear objectives, designing concise and engaging questions, and using a reliable survey platform. We customise and pilot test the survey, ensuring mobile compatibility. After distribution, we monitor responses and perform thorough quality checks, analyse results with advanced spreadsheet tools, and, if the survey is being run more than once, iterate improvements based on the experience from each round.
5
How long should a survey be?
To maximise the response rate to online surveys, it is best if the length of survey can be kept to 15 minutes or less and the number of open-ended questions (ones that require the respondent to write in an answer, as opposed to selecting one or more options from a pre-populated list) can be kept to no more than two or three. However, in some cases it is possible to run online surveys that take up to 30 minutes to complete.
6
What data and reporting can you provide?
We provide clean raw survey data and automated charts, with cross-tabulations and bespoke reporting available where required. The deliverables can be agreed at the outset so that the outputs meet the client's analysis and reporting needs.
Ready to elevate your online survey research with professional fieldwork services?
Talk to our fieldwork specialists about questionnaire design, in-house survey programming, sample sourcing and data delivery for consumer, B2B or international quantitative research.
