Market research glossary

New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.

Case Studies

2000+ projects successfully delivered

Services delivered in 65 countries

35k+ qual participants recruited

AI-moderation

AI-Moderation is gaining traction in the market research world. It is a technique making use of artificial intelligence to conduct real-time interviews autonomously and interact with participants like a human moderator would.