Market research glossary

New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.

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Cartoon completion test

A Projective technique that involves the respondent viewing a cartoon dialogue with two speech bubbles. One of the speech bubbles is empty for the respondent to fill in their answers.