Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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CATI (Computer Assisted Telephone Interviewing)
Computer Assisted Telephone Interviewing (CATI) is an interview method where the interviewers call the respondents and follow an electronic script with built in routing, typing in the respondent’s answers to each question as the interview proceeds. The routing ensures that each respondent is always asked the correct questions based on their previous answers.