Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Cluster sampling
A sampling approach where the clusters of the population are separated into units (for example, households may be separated by postcode or electoral district). A subset of clusters is then selected at random for sampling rather than sampling the entire population. Cluster sampling is a form of Probability sampling.