Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Competitor analysis
Market research carried out to evaluate competitors to understand their strengths and weaknesses, market positioning and strategies. Competitor analysis typically includes an element of secondary research (i.e. desk research) but can also make use of primary research methodologies such as mystery shopping, interviews with competitors’ customers and interviews with former employees of competitors.