Market research glossary

New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.

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Double-blind market research

Market research in which neither the participants nor the interviewer/ researcher knows the name of the sponsor. The technique is used to avoid introducing bias into the research findings.