Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Ethnographies (or Ethnographic market research)
A qualitative market research technique in which respondents/participants are observed using products and services in their own environment, e.g. using a kitchen appliance to make a meal in their own home.