Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Honorarium
A payment made to a market research participant to thank them for giving up their time to take part. The term honorarium is typically used in the context of research with B2B profiles and healthcare professionals (in consumer market research it is more commonly referred to as an Incentive). Many countries have rules on the disclosure of honoraria paid to healthcare professionals and acceptable levels of payment.