Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Market research panel
Also known as an Access Panel. A panel made up of people who have either applied or been invited to become panel members. Panel members are then invited to take part in research projects that are aligned to their profile and registered interests. Respondents are often incentivised with a monetary gift. Panels can be consumer or business-oriented. If you would like to join FieldworkHub’s panel, please visit: https://myfieldworkhub.com/