Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Mean
The mean is an average calculated by adding up all the values in a set of numbers and dividing that total by the number of values in the set. The mean represents the centre of a numerical set of data. It is a good measure of the average in data sets that do not have any extreme outliers (e.g. it is good for household size but less good for income level).