Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Neuromarketing research
Neuromarketing applies to the use of neuroscience techniques to reveal the brain’s non-conscious reaction to marketing stimuli. The method uses technologies such as functional magnetic resonance imaging measure activity in different areas of the brain, whilst sensors are able to detect changes in physiology, including breathing, heart rate and skin response. Eye tracking monitors focal attention whilst facial coding can translate facial expression into human emotions.