Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Non-rejector
A person who would consider buying or using a particular product or service, even if they don’t currently do so. Market research clients typically want to hear from non-rejectors of the product or service they are researching: they can learn what current users like and dislike about it, and they can learn what they might need to change to attract potential users. However, people who have already made up their minds that they’ll never buy or use it may not be willing to engage at all, or may only be able to offer limited insights to the client.