Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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One-way mirror
Also known (somewhat confusingly) as a Two-way mirror. In a Viewing facility, a window that separates the client viewing area from the respondents’ area. From the respondents’ side the window looks like a mirror, but from the client side it looks like a piece of tinted glass, allowing the client representatives to see the respondents.