Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Online Bulletin Board (OLBB or OBB)
Online research typically held over the course of several days. Participants will be expected to contribute to activities such as online chats and respond to stimulus material that is provided by a moderator. Usually, online bulletin boards offer flexibility by allowing participants to respond at a time that suits them, which helps to reduce the drop-out rate.