Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Product positioning research
Research undertaken in order to understand how a product or a brand is perceived to be positioned on key attributes relative to competitors or substitutes. Usually carried out to ensure that the product or brand in question can be positioned in the most effective way in the market.