Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Prompted recall
A type of question in which respondents are asked how familiar they are with each name on a list of brands. This type of question is often used in Screeners to identify people who know about the client’s brand without revealing who the client is. Sometimes the list includes a small number of made-up brands to help identify respondents who are not concentrating or pretending to be familiar with more brands than they really are.