Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Rating scale
A type of survey question where respondents are asked to respond to questions or statements by assigning by assigning a numeric value (e.g. on a scale from 1 to 5, where 1 means strongly disagree and 5 means strongly agree, how much do you agree with the following statements?) or a non-numeric value (e.g. picking an emoji that best represents their view of the service they have received). The agree/disagree version of a rating scale question is called a Likert Scale.