Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Retail and shopping research
Retail and shopping market research revolves around wholesale, e-commerce and retail trade. Retail and wholesale businesses may wish to conduct research to assess customer perceptions of a new product or review the in-person or online shopping experience through shop-alongs or user testing. FieldworkHub have extensive experience of retail research, from running face-to-face shop-alongs in brick-and-mortar stores to focus groups assessing the brand perception of retail chains.