Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Secondary research
Also known as Desk research. The collation and analysis of publicly available information such as previous research, the press, the internet, academic reports and statistics already in the public domain. Secondary research may be conducted as a precursor to Primary market research (which involves talking directly to a sample of the target population), or to augment it.