Market research glossary

New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.

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Shopper intercepts

Research conducted with participants who have just had an experience with a given brand, for example they are leaving a particular shop (in which case the interview is a form of Exit interview).