Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Socio Economic Classification (SEC)
A method of classifying households or consumers from those households that is frequently used in market research as a proxy for social class or spending power. Most socio economic classifications are country specific. The standard classification in the UK is the National Readership Survey (NRS) social grades (A, B, C1, C2, D and E), which are based on the occupation of the head of the household. In other countries socio economic classifications may be based on type of home and ownership of consumer durables.