Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
2000+ projects successfully delivered
Services delivered in 65 countries
35k+ qual participants recruited
Spontaneous recall
Also known as Unprompted recall. A popular type of question in market research where respondents are asked to name all of the brands or product names that come to mind when they think of a particular category (e.g. when you think about teabags, which brands come to mind?). It is quite common for a survey to include a spontaneous recall question followed by a Prompted recall question (e.g. which of the following brands of teabag are you familiar with?).