Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Stimuli
In the context of market research, stimuli are auditory, visual, or physical components of a research session that are used to evoke a reaction out of participants. The benefits of including a stimulus include making a session engaging, for example providing a tangible mock-up of a new packaging design mirrors the real-life situation of viewing the packing in a physical store.