Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Systematic sampling
Also known as Interval sampling. A form of Probability sampling in which every member of the population is allocated a number and the sample is compiled by selecting every ‘nth’ number. For example, to sample 500 patients who are registered with a medical practice that has 5000 patients in total, every tenth patient could be selected for research.