Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Topline report
A summary report from a market research study, containing key findings and recommended actions. A topline report does not provide detailed data nor explain methodologies but is an appropriate option for clients needing to understand the key conclusions without point-by-point explanation. See also Full report.