Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Unbiased sample
Sample described as unbiased means choosing participants based on chance through a larger group, rather than being specifically chosen by a researcher. This is created through simple random sampling, where every person in the population has an equal chance of being selected to become part of the sample.