Market research glossary

New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.

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Unprompted recall

A type of question in which respondents are asked to name all the brands that they can think of in a particular category (e.g. what brands of smartphone can you name?).