Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
2000+ projects successfully delivered
Services delivered in 65 countries
35k+ qual participants recruited
Unstructured question
Also known as an Open-ended or just an Open question. In quantitative research, questions that the respondents answer in their own words rather than selecting from pre-defined answers. In qualitative research, questions that encourage participants to be elaborative in their response (e.g. questions that begin What? Where? Why? How?). Open-ended questions can provide more qualitative information than closed questions but a survey with too many open-ended questions can tire respondents.