Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Video survey
A type of unmoderated qualitative research in which participants respond to a series of questions or instructions by making a short video (usually on their smartphone) giving their answer. These videos are then uploaded for the client or moderator to review.