As we all adjust to new ways of working to mitigate the risks from coronavirus, you can count on FieldworkHub to help you carry out focus groups and depth interviews using remote methodologies, with face-to-face methodologies possible in some circumstances.
We have years of experience in recruiting market research respondents in the UK and internationally, and are able to source participants for focus groups, depth interviews and other qualitative market research methodologies.
We recruit validated, willing and relevant participants from any background and demographic required.
Analytical Flavor Systems (AFS) is a US-based predictive analytics company for the consumer packaged goods and food & beverage industries. AFS was carrying out taste tests with large groups in many different countries and due to last-minute schedule changes, FieldworkHub was asked to arrange the groups in London with less than one week’s notice. We recruited 100 taste tasting participants to take part in the first day of testing and helped AFS to select 25 participants from the original group for two more days of testing. We also arranged venues and incentives for all three days and bought in items to be tasted and serving supplies.
An international online viewing platform aimed specifically towards Millennials and members of Generation Z asked FieldworkHub to support them by recruiting adults aged between 18-50 who used Twitch. Using neuroscience techniques, participants were required to participate in a group task which measured brain activity while viewing content on a specific video streaming service. We initially screened and recruited 70 London based participants, and due to client demand, we assisted with the extra urgent recruitment of over 250 London based participants over the course of three days. Given the short timeline that we were given to recruit the additional participants, our clients were extremely pleased with the quality of the respondents that we provided.
A leading management consultancy was developing an app to help with the onboarding of new call centre staff, from the perspective of staff themselves (helping them to become familiar with the job requirements) and their managers (helping them to manage onboarding in a role where staff turnover is typically high). We recruited 70 call centre supervisors and workers to take part in a research programme that involved spending 15 minutes exploring a prototype version of the app, then answering an online survey about it, then taking part in a recorded 15-minute face-to-face or telephone interview with our moderator to provide qualitative feedback.