Vox pops market research agency
By collecting quick, diverse viewpoints from different individuals, vox pops provide a snapshot of public sentiment, offering valuable, real-time insights into consumer attitudes and preferences. A great vox pop features clear, concise questions, authentic and spontaneous responses, and high-quality audio-visuals.
25+ vox pop projects completed
Vox pops collected in 10+ countries
500+ vox pop participants recruited
Why vox pops?
Why should you conduct vox pop market research?
By collecting quick, diverse viewpoints from different individuals, vox pops provide a snapshot of public sentiment, offering valuable, real-time insights into consumer attitudes and preferences.
Recording vox pops enables you to gather spontaneous, authentic public opinions and insights. It captures real-time reactions, diverse viewpoints and emotional nuances. This method is quick, cost-effective, and visually engaging, providing a genuine snapshot of public sentiment, which can be used for marketing, social media content, and decision-making processes.
High quality vox pop research involves a diverse range of participants and captures genuine opinions in a relatable manner. Effective editing enhances clarity and engagement, making the content compelling and shareable.
Vox pops clients
Selected vox pops market research clients
FieldworkHub has arranged vox pops for some of the world’s leading brands...
Types of vox pops
What are the different types of vox pops?
Vox pops can be conducted in various locations, to capture different types of respondent.
In-person interview vox pops
Conducted in busy areas like shopping centres, parks, or events using quality cameras and microphones. Face-to-face interaction captures authentic and spontaneous responses, providing rich qualitative data.
Street intercept vox pops
Engage passers-by on the street for quick, adaptable opinions. This method captures a diverse range of spontaneous views, making it effective for gathering immediate public sentiment.
Event-based vox pops
Targeted at events like festivals, conferences, or sports gatherings. Participants share opinions on specific topics related to the event, offering contextually relevant insights.
Case studies
Case studies of vox pop research
We are experts in recruiting participants for vox pops in the UK, Europe and beyond. We have successfully recruited for more than 25 vox pop projects. Here is a small selection of our previous vox pop research.
Video surveys: self-empowered consumers, 5 markets
FieldworkHub source vox pop video clips with 25 consumers aged 22 to 60, who described themselves as empowered. Five respondents were recruited in each of five countries, with each respondent creating a series of videos explaining how and why they now feel empowered.
Vox pops & groups: chewable vitamin tablets, UK
A manufacturer of vitamin tablets and dietary supplements asked us to conduct research on a new range of chewable vitamin tablets. We recorded vox pops in London, and conducted a central location test and in-person focus groups to gather feedback on the taste and packaging of the tablets.
Vox pops: squash drinkers, 4 markets
We supported a well-known soft drinks brand by collecting vox pop recordings to explore squash (concentrated fruit drink) preferences and brand awareness in the UK, Ireland, Brazil, and France. The participants that we recruited included representatives of Gen Z, Gen Y (Millennials), Gen X and older demographics.
Client testimonials
Testimonials from vox pop clients
Here’s what some of our previous vox pop clients say about us.
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
Kerry
Project Manager
Insights Agency
USA
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
Marissa
Researcher and Moderator
Insights Agency
USA
Got questions?
Frequently Asked Questions
As consultants in the research space, we’ve got the answers to your questions about vox pops. And if there’s anything left unanswered, drop us an email or give the team a call. We’d be happy to help.
1
Why is obtaining vox pop participant consent important?
Consent ensures participants are aware of how their responses will be used, protecting their privacy and meeting legal requirements. It builds trust and makes participants more comfortable.
2
What are the best practices for obtaining vox pop participant consent?
It is important to clearly explain the purpose of the vox pop, how the footage will be used, and obtain written or verbal consent from the respondent. Always make sure to store consent records securely.
3
How do you make participants comfortable during vox pops?
To ensure participants are comfortable you should approach participants politely, explain the process clearly, and ensure a relaxed atmosphere. Respect their space and allow them to speak freely without interruptions.
4
How can you ensure the diversity of responses in vox pops?
To ensure diversity in responses you must select diverse locations and times while approach a wide range of people. This ensures varied perspectives, making the vox pop results more representative and insightful.
Ready to elevate your vox pop research with professional fieldwork services?
Contact our fieldwork specialists to discuss how our comprehensive vox pop services can deliver the authentic insights your business needs.
