We were tasked with gathering feedback from drinkers of squash (a sweet concentrated liquid containing fruit juice, to which is added to make a soft drink) in four different markets: the UK, Ireland, Brazil, and France. Our client was a squash brand hoping to get a high-level impression of consumer preferences and behaviours in regards to squash drinks, focusing on consumption habits and sentimentality towards individual brands.
Our client sought in-depth, qualitative feedback on consumer perceptions and brand awareness relating to various squash brands. The FieldworkHub team suggested the vox pop methodology, and successfully delivered on the client’s brief by recruiting respondents from all four markets requested. We recruited a mix of demographics, including Gen Z, Gen Y (Millennials), Gen X and older, ensuring a diverse representation of opinion. We efficiently co-ordinated vox pop recordings to provide engaging insights on what makes squash popular in different countries and across generations.
We recently embarked on a new longitudinal research project and were looking for a reliable, long-term recruitment partner. FieldworkHub were recommended to us, and they were outstanding. The team didn’t let anything drop and kept us fully informed during the entire project, which instilled a huge amount of confidence in the team at AMV. I have no hesitation recommending them.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
