Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Primary research
Research conducted directly with subjects of a study (as opposed to Secondary research which involves the collation of pre-existing sources of data). The term is a catch-all, referring to both qualitative and quantitative approaches including focus groups, surveys, field tests and observation.