A well-structured discussion guide is essential for productive qualitative research sessions. An effective guide should provide clear direction with the flexibility to explore unexpected but valuable ideas that emerge throiugh the discussion.
Our research consultants design guides that are tailored to your research objectives, participant profiles, and methodological needs. We incorporate proven techniques for building rapport, probing effectively, managing pacing, and transitioning smoothly between topics. This careful, expert approach equips moderators to run engaging conversations and significantly enhances the overall quality and depth of your qualitative research.
A management consultancy wanted to talk to shopkeepers in London who sell SIMs and top-ups for a mobile virtual network operator. We conducted face-to-face interviews with owners and managers and arranged two focus groups so our client could obtain views on the brand’s positioning relative to other mobile operators.
The UK Payment Systems Regulator reached out to FieldworkHub to investigate the perceptions of businesses in the UK on card and interbank payments. We helped to design the market research approach, recruited suitable participants and provided input on the client’s draft discussion guide.
Our client wanted to understand the demand for healthcare services and products among the general public. We were asked to deliver a full service research project. We assisted with the creation of research material and recruited all research participants which included both consumers and healthcare professionals.
