Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Online panel
An online panel (also known as an Access panel or a Market research panel) is a pre-screened group of individuals who volunteer to take part in surveys, focus groups or other types of market research. An online panel is easy to reach out to via email or text, making recruitment of a specific target audience for any type of market research fast and simple.