Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
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Market Research Online Community (MROC) or Online Research Community (ORC)
A group of research participants, typically users (or potential users) of the client’s products and services that is set up to take part in ad hoc or longitudinal market research. An MROC can be thought of as a longer term version of an online bulletin board. Whereas an online bulletin board is usually set up with a specific purpose in mind and lasts a few days, an MROC may be set up to serve multiple purposes and the community may remain active for weeks, months or even years.