Market research glossary
New to the market research world? Keen researcher looking to brush up on your terminology? The FieldworkHub glossary is here to help you understand common methods and concepts used across the industry, so you can gain better understanding of the tools we use that drive smarter business decisions.
2000+ projects successfully delivered
Services delivered in 65 countries
35k+ qual participants recruited
Mobile market research (MMR)
Market research where the respondent participates via a handheld device such as a mobile or tablet. Often this involves completing some form of mobile diary or tasks on an Online bulletin board which has been optimised for mobile use.